The Talented Mr. White

There is very little in the music business that Maurice White has not done. During his thirty- plus years in the industry, Maurice has created an unparalleled legacy as a bandleader, songwriter, producer, and musician. He has also headed his own record label, production company and recording studio. In the process, his musical creations have touched the hearts and minds of people everywhere in a way most artists only dream of doing.


Maurice White
Influences

One of nine children, Maurice grew up in Memphis where he was exposed to all types of music like gospel, blues, jazz, R&B, and early rock-and-roll, which helped shape his musical foundation. Originally a drummer, Maurice's education included training at the prestigious Chicago Conservatory of Music. His first professional experience was as staff drummer at Chess Records where, during his five-year stint, he kept the beat for such giants as Etta James, Willie Dixon, and Ramsey Lewis among numerous others. It was Lewis who got Maurice out of the studio and onto the road. "Ramsey helped shape my musical vision beyond just the music," Maurice recalls. "I learned about performance and staging. He really was a great teacher."

Crossing Over

In 1969, Maurice started his own band along with keyboardists/vocalists Wade Flemons and Don Whitehead, called The Salty Peppers, which was the basis for what has been called the greatest crossover band ever -- Earth, Wind & Fire. Maurice came to Los Angeles in 1970 on a mission to create a truly universal group -- universal in spirit and ambitious in scope, defying boundaries of color, culture, and categorization. Naming the outfit for the elements in his astrological chart, Maurice instilled in Earth, Wind & Fire a sense of mastery of four principles of the music art form: excellence in composition, musicianship, production, and performance. After a year and a half, Flemons and Whitehead departed, and Maurice recruited younger brother, bassist Verdine, and singer Philip Bailey, which proved to be the winning combination.


Shining Star
Earth, Wind & Fire was one of the first bands to bring elements from African heritage into the pop mainstream, and they did it with pride. African rhythms mingled freely with intricate jazz, funk, gospel and rock instrumentation and melodies. Maurice used bombastic horn arrangements, layers upon layers of groove, and a little African thumb piano called a kalimba to dog-ear Earth, Wind & Fire's music, not to mention his charismatic tenor vocals. The messages in their songs were spiritually-charged affirmations of love and hope, promising and comforting in difficult times and frivolously fun in lighter moments. The results: six Grammy Awards, four American Music Awards, over 50 gold and platinum albums, and a list of hits that include "Shining Star", "That's the Way of the World", "Can't Hide Love", "Sing A Song", "Fantasy", "September", "Boogie Wonderland", "After the Love Has Gone", and "Let's Groove", and induction into the Rock and Roll Hall of Fame.

On stage, they earned accolades for their enormously entertaining concerts. Flashy, explosive and heartwarming, it is a genuine love affair that unfolds each time the band took the stage as Maurice beamed warmth, peace, and raw sexuality with panache throughout each performance. They were the first black act to engage rock theatrics -- lights, pyrotechnics, stunts, and even magic tricks -- and sell-out arenas worldwide.

In association with Columbia Records, Maurice launched a record label, ARC, in the late seventies, which released albums by The Emotions, Deniece Williams and Earth, Wind & Fire's own collections. Unfortunately, due to his rigid touring schedule and recording duties, ARC was short-lived. "The pressures of leading the band to new heights plus constantly being on the road or in the studio was totally consuming. I didn't focus or have the energy to put into the label the way I should have," Maurice reflects.

No Rest for the Legendary

Making the most of a four-year hiatus from Earth, Wind & Fire in the mid-eighties, Maurice produced an extraordinary list of vocalists including Barbra Streisand, Neil Diamond, El DeBarge and Jennifer Holiday in addition to contributing songs to motion picture soundtracks. He tasted success individually as a solo artist with a version of the Ben E. King classic, "Stand By Me," that went Top 10 on the R&B singles chart and appeared on his solo album.

Magnet Vision

In the mid-nineties, Earth, Wind & Fire regained its stride as Maurice now shared the helm with Philip and Verdine since he no longer tours with the band. "After thirty years of living out of a suitcase, I'd decided to concentrate on the next phase of my career," boasts a re-energized Maurice. Now his considerable talents are being poured into building Magnet Vision, a recording company which is comprised of Kalimba Records, the Kalimba International production company, and a state-of-the-art recording facility in Santa Monica.

Keyboardist Freddie Ravel the first act signed to the label, released an album (distributed by Verve Forecast) that climbed into the contemporary jazz Top 20. Maurice was behind the board for last year's top-selling jazz record, "Urban Nights," featuring an all-star line-up for GRP Records and "Urban Nights II," with a different cast.


The Next Chapter

Earth, Wind & Fire has indubitably inspired fans globally and influenced countless recording artists. While Maurice is still making new magic with the band he founded, Magnet Vision provides him with new outlets to develop pristine talent and producing an array of artists from different musical genres. "Music is my passion, and it is a medium in which people of all backgrounds and makeup can communicate," Maurice says. "In this next chapter, I'm looking forward to continuing to bring to people music of the highest quality, music that stimulates and encourages people to be their very best." Maurice is currently signing and producing new acts to his record label. Some of his new acts include Kenny Jackson and Xpression. In addition, Maurice has said that there will be more Earth, Wind & Fire albums and another solo album in the coming years.


Maurice and
Verdine White